You’re Building Funnels, Clustering Content, and Getting AI-Cited… But When’s the Last Time Your Website Got a Wellness Check?
Automation is sexy. SEO is strategic. And AI visibility is a power move ... but none of it matters if your site is sluggish, outdated, or throwing 404 tantrums.
When’s the last time you checked in on your website’s health?
And no, tapping your homepage on your phone like “she’s cute” doesn’t count. I mean a real wellness check - the digital equivalent of juice cleanse, deep tissue massage, and a full blood panel with a side of magnesium.
If you’re running a business online (which you are), your website isn’t just your digital storefront. It’s the backbone of your authority, your automations, your AI citations, your SEO visibility - and yep, now your GEO strategy too. If it’s sluggish, insecure, or outdated, the rest of your efforts can’t shine the way they should.
Let’s break down your Website Wellness Checklist so you can stop guessing and start optimizing.
1. Check Your Site Speed
Why it matters: Speed isn’t a luxury - it’s a requirement. Visitors expect pages to load in under 3 seconds, and if your site drags? They bounce. That means your lead magnet, your funnel, your genius offer … it never gets seen.
Common culprits: Uncompressed images, bloated code, outdated plugins, and way too many unnecessary bells and whistles. (yeah, I see you bouncing buttons)
How to fix it: Run a test on GTmetrix, it’s free, and it will tell you exactly what’s slowing things down so you can handle it - or hand it off to someone who can.
2. Back Up Your Site
Why it matters: Ever lost a file and wanted to cry? Now imagine that’s your entire website. Crashes, rogue plugin updates, and hacks happen. If you’re not backing up, you’re living on the edge and not in a good way.
What can go wrong: Poof. Your site disappears. You lose months (or years) of content and data. Running a store well, then your sales drop off a cliff. Nightmare fuel.
How to fix it: Check your hosting plan first - many offer automatic backups. If not, we can set you up with a simple system that saves your butt monthly.
3. Do The Damn Updates
Why it matters: Your website has one job: stay safe and open for business. Outdated software is the #1 way hackers wiggle in - and no, you’re not “too small to be a target.”
What can go wrong: Site crashes, customer data leaks, Google slaps you with a warning label… so not cute.
How to fix it: Update your CMS, plugins, and themes every month. Use tools like Bulletproof or Wordfence to scan for sketchy activity. Or better yet, let us handle it while you do literally anything else.
4. Audit Your Plugins
Why it matters: Every plugin is a potential risk or a resource hog. If it’s not essential, updated, or active, it’s baggage your site doesn’t need.
What can go wrong: Security holes, slowdowns, or full-on meltdowns when your CMS updates and the plugin can't keep up.
How to fix it: Go full Marie Kondo: if it’s not serving a clear, current purpose, ditch it. Fully delete unused plugins - deactivating isn’t enough.
5. Look for Broken Links
Why it matters: Nothing says “I don’t take care of my business” like sending someone straight to a 404 page. Broken links hurt user trust and your SEO.
What can go wrong: Google sees your site as neglected. Visitors get annoyed. Leads leak out quietly.
How to fix it: Use tools like Screaming Frog WebsiteAuditor to sweep your site monthly.
Pro tip: turn that 404 page into a win. Drop an opt-in freebie on there so even the “oops” moment builds your list!
6. Review Your Data
Why it matters: Your site isn’t static - it evolves. If you’re not watching the data, you’re flying blind.
What can go wrong: Outdated CTAs, underperforming blog posts, or sales pages that aren’t converting. But you won’t know unless you check.
How to fix it: Scootle your bootle over to Google Analytics and Google Search Console. Look at things like bounce rates, time on page, and exit rates. These are literal clues to knowing what’s working and what needs to hit the road. Take that knowledge and optimize, refresh, or repurpose like the boss you are.
7. Test Your Checkout Process
Why it matters: If your checkout flow is clunky, confusing, or glitchy, you're literally leaking money.
What can go wrong: Abandoned carts (you need an automation for that). Lost sales. DMs from frustrated buyers. Hard pass.
How to fix it: Go through your checkout like a real customer - on mobile and desktop. Apply coupons, add shipping info, click every button. Then fix what’s broken or confusing. Bonus points if your thank-you page has an upsell offer!
8. Revisit Your Website Wellness Plan Quarterly
You’re doing the monthly maintenance now (go you), but this isn’t a set-it-and-forget-it kind of gig. Think of your checklist like a root touch-up; it might look fine from a distance, but a closer peek reveals it’s due for a refresh.
Every quarter, give your maintenance plan a once-over and ask yourself:
Are these still the right tasks for my current business setup?
Have I added new tools, offers, or pages that need attention?
Is someone else on the team handling any of this now?
Your business evolves, and so does what “maintenance” means. This checklist? It’s your monthly routine. But even routines need a glow-up to stay aligned with your goals.
And hey - if all this feels like a blur of browser tabs and broken links, that’s your sign to pass the brush to a pro so you can stay in your zone of brilliance.
Remember, this isn’t about piling more onto your already overloaded plate. It’s about doing the right things regularly - like a skincare routine, but for your site.
Hydrate it. Protect it. Check for weird bumps.
Or better yet? Hand it over to someone who actually lives for this stuff (hi, hello) Because thriving websites = thriving businesses. And yours should feel as fabulous as it looks.